Best Practices in Public Outreach: Putting Theory into Practice

At this year’s EUCI Best Practices in Public Outreach Conference, we will dive into the theory behind our methods to better understand the “why” of what we do. We will then dig into the practical applications of the theory to answer “how” we can implement best practices into our work. You will learn the strategies and methods used by numerous utilities public engagement experts to positively engage stakeholders, build trust with the community, and overcome project obstacles. 

Participants will leave this conference with practical tools and techniques that can be immediately implemented within your own organization to improve the efficiency and effectiveness of your public engagement program.

• Discover how other industries handle communications for controversial projects
• Gain insights into methods for emergency communications during an extreme event
• Review valuable lessons from listening to as well as creating stories in your outreach
• Acquire communication methods for Infrastructure Investment and Jobs Act projects
• List ways to create engagement with equity as the focus
• Identify how the words selected in communication can impact outreach
• Gain unique communication approaches to find success navigating a difficult project
• Review the best digital tools and their uses for your outreach goals
• Discover how to tell positive stories as part of the communication cycle
• Make note of how to ensure your message gets heard in the media
• Review how to make a lasting impact in the community after project completion

• Transmission planners and developers
• Utility real estate specialists and managers
• Renewable project developers
• Transmission contractors and construction managers
• Transmission communications staff
• Public relations staff
• Transmission engineers and designers