Crisis Communications II: Planning, Preparedness and Mitigation

May 28, 2020 | , ::

How your organization communicates during a crisis can largely determine your outcome. Companies must be prepared to communicate with the public, employees, and stakeholders quickly and effectively when crises arise.

During this 4-hour webinar, Deborah Hileman, SCMP, President and CEO of the Institute for Crisis Management, will provide expert information regarding essential components of crisis management. She will describe what constitutes a crisis and define the 16 types of crises. Ms. Hileman will demonstrate how to conduct a crisis audit and teach attendees how to prioritize crisis scenarios by probability and impact.

By the end of this webinar, you will be more prepared to manage communication during a crisis. Attendees will leave the webinar with the ability to describe early warning systems, develop a crisis communication plan, and anticipate information needs in order to craft initial communications in advance. They will learn how to identify and prioritize stakeholders, manage the media, address employee communications, and review social media considerations.

Learning Outcomes

• Understand what constitutes a business crisis
• Explore four types and 16 categories of business crises
• How to conduct a crisis vulnerability audit
• Prioritize potential crises by probability and impact
• Develop management early warning system
• Develop a crisis communication plan
• Identify and prioritize stakeholders for communications
• Anticipate information needs and craft initial communications in advance
• Manage media inquiries with confidence
• Deploy best practices for employee communications
• Understand unique needs and demands of social media

Credits

EUCI is accredited by the International Accreditors for Continuing Education and Training (IACET) and offers IACET CEUs for its learning events that comply with the ANSI/IACET Continuing Education and Training Standard. IACET is recognized internationally as a standard development organization and accrediting body that promotes quality of continuing education and training.

EUCI is authorized by IACET to offer 0.2 CEUs for this event.

Requirements for Successful Completion of Program

Participants must be in attendance for the entirety of the course

Instructional Methods

Power Point presentations and open discussion will be used

Thursday, May 28, 2020

Course Timing: 10:00 a.m. – 2:00 p.m. Central Time

• What Constitutes a Crisis?
• Defining Types of Crises: 16 Categories
  • What they are
  • How they defer in terms of management
• Crisis Audit: Understand Organization’s Vulnerabilities and Risks
  • How to perform a crisis audit
  • Factors to consider
• Prioritizing Crisis Scenarios by Probability and Impact
• Management: Early Warning Systems
• Developing the Crisis Communication Plan
  • Elements of the Plan
  • Implementation Training
  • Exercises and Drills
  • Updates
• Identifying and Prioritizing Stakeholders
• Anticipating Information Needs and Crafting Initial Communications in Advance
• Managing the Media
• Employee Communications
• Social Media Considerations

Deborah Hileman, SCMP President and CEO, Institute for Crisis Management

Deborah Hileman, SCMP is President and CEO of the Institute for Crisis Management (ICM), a consulting firm specializing in crisis management and communications planning, training and consulting services.  Founded in 1990, ICM provides expertise and support to public and private companies, non-profit organizations, education and religious institutions and other organizational clients in North America and across the globe.  A globally-certified strategic communication management professional (SCMP®), business leader, coach and consultant with 35 years’ experience in public and private companies and non-profit organizations, Ms. Hileman has led high-performing communications and marketing teams in health care, manufacturing, insurance and financial services, nonprofits and higher education. Her most significant areas of expertise include strategic communications planning, reputation and crisis management, change management, employee engagement, media relations and communication training. 

Ms. Hileman is a FEMA-trained NIMS Incident Commander with experience as a national EMS public information officer during Hurricanes Katrina and Rita (2005), Dean (2007), Ike and Gustav (2008). Known as a voice of calm in the midst of chaos and crisis, Ms. Hileman has earned a reputation as a trusted communication strategist and advisor to board members and C-suite executives, operations leaders and other organizational stakeholders.  She has developed and implemented successful communication strategies for numerous business issues, including mergers and acquisitions, bankruptcies, closures and layoffs, natural disasters, labor strikes, controversial development plans, criminal prosecutions and federal civil investigations, workplace violence, executive malfeasance, investor litigation, wrongful death, harassment and abuse investigations, social media attacks and cybercrime, among others.

A regular writer and speaker on business communication topics, she is the author of “Attorneys as Allies:  Balancing Stakeholder Needs with Legal Concerns During a Crisis”, published in the Writer’s Guidebook, Vol.2, PR News Press; “Building a Crisis Early Warning System by Empowering Employees to Speak Up”, published in The Book of Employee Communications Strategies & Tactics, vol. 5, PR News Press, and “In a Snap: 15 Tips for Faster, More Effective Employee Communications in a Crisis”, published in The Book of Crisis Management Strategies and Tactics, Vol. 8, PR News Press.

Our courses are designed to be the best possible use of your valuable time – get the information you need to improve your position in the market in an interactive, dynamic format.

We will be using Microsoft Teams to facilitate your participation in the upcoming event. You do not need to have an existing Teams account in order to participate in the broadcast – the course will play in your browser and you will have the option of using a microphone to speak with the room and ask questions, or type any questions in via the chat window and our on-site representative will relay your question to the instructor.

• You will receive a meeting invitation will include a link to join the meeting.
• Separate meeting invitations will be sent for the morning and afternoon sessions of the course.
  • You will need to join the appropriate meeting at the appropriate time. 
• If you are using a microphone, please ensure that it is muted until such time as you need to ask a question.
• The remote meeting connection will be open approximately 30 minutes before the start of the course. We encourage you to connect as early as possible in case you experience any unforeseen problems.

REGISTER NOW FOR THIS EVENT:

Crisis Communications II: Planning, Preparedness and Mitigation

May 28, 2020 | ,